Snyder’s-Lance Inc. announced Friday that a strategic investment was made in a Denver, CO-based contract natural and organic food manufacturer as part of the company’s effort to expand snack product offerings featuring “better-for-you” options.
The Charlotte, NC snack food maker said Natural Foodworks Group LLC enables food start-ups to commercialize and produce their natural and organic products on a national scale.
“We are thrilled to partner with the team at Natural Food Works, a leader in manufacturing innovative and delicious natural foods and snacks,” said a statement by Carl E. Lee Jr., president and chief executive officer of Snyder’s-Lance. “We look forward to leveraging their expertise and innovative production capabilities to bring some exciting new items to market.”
Natural Foodworks Group, established in 2013, specializes in high pressure processing, baked and extruded snacks, granola, salsa, sauces, snack bars, mixes, and popcorn.
The “better-for-you” options in products will center on ingredients, quality, and taste, the company said.
“This investment by Sndyer’s-Lance brings us a great new partner to continue our mission of producing great-tasting, natural foods and snacks that today’s consumers desire. Our know-how combined with Snyder’s-Lance’s established national distribution network allows us to get these better-for-you snacks to a wider range of customers interested in health-conscious snacking,” said Robb Caseria, chief executive officer of Natural Foodworks, in a statement. “The real prospects of large additional revenue streams across several snack categories is what makes this opportunity with Snyder’s-Lance compelling for NFG.”