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Hapman Names Director of Marketing

January 23, 2017

Hapman, a leader in the design and manufacture of equipment and systems for bulk material handling, welcomes Keith Rouse as its new director of marketing of its global operations.

A Michigan State University graduate, Rouse has years of experience in print, digital, social, mobile, and content marketing, along with brand management, ROI analysis, analytics, and market research.

With Hapman continuing to try new ideas and create new products for its customers, it is imperative that the company has a leader who can translate the business objectives into marketing strategies to effectively stand out against competitors.

“Hapman is very excited to welcome Keith to our team,” said Greg Patterson, vice president of Hapman. “It was a tough decision, as we had many exceptional candidates, but Keith’s background, experience, and growing knowledge of marketing trends is really what set him apart. We look forward to seeing him grow our business with innovative marketing campaigns, as well as bring a fresh, new perspective. We truly believe he will catapult us into the next generation of Marketing.”

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