Powder/Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Utility Menu

Powder/Bulk Solids

The Source for Dry Processing and Bulk Handling Technology

WellPet Acquires Dutch Dental Dog Chew Brand WHIMZEES

February 8, 2017
WellPet acquired Dutch dog chew firm WHIMZEES. Image courtesy of Flickr user Sonja Lovas
WellPet acquired Dutch dog chew firm WHIMZEES. Image courtesy of Flickr user Sonja Lovas

Natural pet food company WellPet LLC acquired WHIMZEES, a brand of natural dental dog chews manufactured by Paragon Pet Products in Veendam, Netherlands, the Tewksbury, MA-based company announced Tuesday.

The dog chews are made with healthy ingredients from natural sources and feature patented designs said to promote gum and dental health in dogs.

“This is a major growth opportunity for WellPet, and an exciting one,” said the company’s chief executive officer Camelle Kent in a statement. “Natural dental chews today represent a significant and fast-growing segment of the treats market, and WHIMZEES is an established leader in this category”

WHIMZEES joins WellPets existing brands Wellness, Old Mother Hubbard, Eagle Pack, Holistic Select, and Sojos.

“WellPet brings more resources for us internationally, which means more fun for pets. We’re thrilled about our new collaboration and see WellPet helping WHIMZEES grow to serve more pet families and bring more health, happiness and fun to dogs everywhere,” said the founder and chief executive officer of WHIMZEES Wim Pater in WellPet’s announcement.

Production of WHIMZEES, which are available in the U.S. at Petco, PetSmart, Pet Supplies Plus, Pet Valu, and other retailers, will continue in the Netherlands.

For more articles, news, and equipment reviews, visit our Equipment Zones